FOX Premieres Tank

*Glossary note: 1 share point equals 1% of the viewers watching at any one time.

Imagine the chagrin in the Suits' offices Thursday when they saw the big fat 4 share THE RICH LIST posted Wednesday night. MEDIA LIFE MAGAZINE says it's the single worst debut of any new show this season. It may be the most popular game show in England, but in the U.S., it's a one hit wonder. THE RICH LIST has been de-listed. If you saw it, congrats - you've seen every episode ever aired in America.

On Thursday, the news at FOX got worse.

'TIL DEATH returned from the baseball break to a 4 share. HAPPY HOUR dropped off to a 3 share. The bleeding continued when THE O.C. returned to a paltry 3 share as well. THE O.C. has lost 50% of its audience base since last year's September debut. Ouch.

The solution to the bleeding? Run more O.C. apparently. THE RICH LIST has been replaced with a new episode of THE O.C. this week.

(If no one watched THE O.C. last week, what makes anyone think America will tune in for the second episode on a different night? How are the 97% of Americans who didn't watch it Thursday supposed to understand what's going on?)

HAPPY HOUR has also been canned - and replaced with encores of 'TIL DEATH. Presto! It's a 33% improvement for the time period!

What's gone wrong at FOX? The fixes aren't working, and it's a long haul until the return of AMERICAN IDOL and 24.

I had every expectation FOX was eventually going to win the season in their beloved 18-49 demographic. Now, I ain't so sure.