Another Week, Another Bad Trend for Net TV
Something disturbing has developed in the world of network TV.
OK, so name a week when that sentence doesn't apply.
This week's pattern that has emerged is the rise of Univision. Or maybe not so much the rise of Univision, as the collapse of ABC and NBC to below Univision levels.
This past Monday the finale of SUPERSTARS OF DANCE and the second part of KNIGHTS TEMPLAR finished 5th in their time slots in Adults 18-49 and Adults 18-34. The good news is that NBC managed to beat reruns on the CW.
Tuesday, ABC's HOMELAND SECURITY USA trailed UNI's CIUDADO CON EL ANGEL in A-18-49 & 18-34, while SCRUBS trailed FUEGO EN LA SANGRE in total viewers by 30,000 people.
Wednesday, CIUDADO CON EL ANGEL beat everything but AMERICAN IDOL in the demos during the first hour of prime time. A Katie Couris news special, a new KNIGHT RIDER, a rerun of last week's LOST and a repeat of PRIVELEGED were all dispatched by Spanish language telenovela.
And it's not like CIUDADO is a ratings blockbuster. It's winning with a 2.1 rating. The other nets can't make it to a 2 against IDOL? Ouch.
SANGRE bumped UNI's performance up to a 2.4 18-34 demo rating and beat a repeat of CRIMINAL MINDS, LAW & ORDER and 90210.
At 10/9c DON FRANCISCO PRESENTA beat LIFE ON MARS and a rerun of CSI: NY with a 1.6 rating in 18-34.
It doesn't end there.
Thursday, with a special edition of IDOL in the mix, it's more of the same.
CIUDADO came within one tenth of a point of catching a second place rerun of CRIMINAL MINDS in A18-49. In 18-34s, it beat CRIMINAL MINDS by a good 8 tenths. That's a substantial margin when 2nd place only scores a 2.3.
So what are we seeing here?
1) Network reruns have almost ZERO appeal to 18-34 year olds who are being trained by these very same networks to go online to catch episiodes the miss?
2) UNIVISION represents a growing Latino market. Not proven. UNI's success seems to have an upper limit. It's the other nets collapse that is the equalizer here.
3) IDOL destroys everything in its path when it coms to 18-34s. Not mentioned above are the 8s and 9s in 18-34 compared to everyone else's 2s and 1.5s
What do you think?