Thursday, September 21, 2006

WWAT?: What Was ABC Thinking?

Have you seen the promos for ABC's Thursday night lineup?

No announce.

Music over a clip. Show title. ABC Thursday.

No explanation as to what these shows are, or why I should change my Thursday night viewing habits - just show titles. Pretty weak marketing.

They're expecting people to give up ER because they have a show starring pretty people called SIX DEGREES? Is the show so complicated you can't explain it in thirty seconds? If so, maybe you should have sold it to HBO.

Gonna have to do better than that, ABC.

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