CBS Gets a 'C'

In retrospect, CBS's coverage of Super Bowl XLI was cold and impersonal, which somehow seems to be what I expected.

As the game wound down, the end no longer in doubt, CBS chose to ignore the multitude of personal stories taking place on the sidelines. There were no shots of Colts teammates congratulating each other, no shots of Bears players realizing their shot at the championship was slipping through their hands.

Instead, the announcers droned on about what was happening on the field - which to a football fan was pretty much irrelevant from about the 4 minute mark of the 4th quarter.

It's just another example of how square and clunky CBS is in the 21st century broadcasting world.

Apart from the Colts, the only other 2nd half winner I saw was the NFL. Their fan-written spot about how hard it is to say goodbye got a decent boost from some professional folks who spiffed up the original concept a bit - and throwing in a shot of Brett Favre was very nice.

Congrats to the Colts!

Now, I'm off to prep my resume for the GoDaddy Marketing team!

Super Bowl XLI: 1st Half

Through halftime:

Winners:

Prince! He was literally singing in Purple Rain. He's a queer bird and has a rep for being a demanding performer. But he stuck it out, gave a helluva a show in horrible conditions - and he was NOT lip synching. Most excellent!

Manning. Weather related slop aside, he took command of the game mid-way through the first quarter.

Chevy. Their spot featuring Chevy in classic American pop songs was smart.

Sprint. Connective dysfunction. Very clever.

Losers:

Grossman. Two fumbles snaps. Apart from one long run the Chicago offense has been non-existent.

Budweiser. Their series of spots have been uninspired and sophomoric. Nothing really clever there at all.

Careerbuilder.com. I miss the monkeys.

CBS. I'm watching in glorious Hi-Def, but the action is too far away from the camera for me to see any of the details hi-def should be bringing me.

Time for the second half....