CBS Gets a 'C'

In retrospect, CBS's coverage of Super Bowl XLI was cold and impersonal, which somehow seems to be what I expected.

As the game wound down, the end no longer in doubt, CBS chose to ignore the multitude of personal stories taking place on the sidelines. There were no shots of Colts teammates congratulating each other, no shots of Bears players realizing their shot at the championship was slipping through their hands.

Instead, the announcers droned on about what was happening on the field - which to a football fan was pretty much irrelevant from about the 4 minute mark of the 4th quarter.

It's just another example of how square and clunky CBS is in the 21st century broadcasting world.

Apart from the Colts, the only other 2nd half winner I saw was the NFL. Their fan-written spot about how hard it is to say goodbye got a decent boost from some professional folks who spiffed up the original concept a bit - and throwing in a shot of Brett Favre was very nice.

Congrats to the Colts!

Now, I'm off to prep my resume for the GoDaddy Marketing team!

This Commercial Brought to You by CBS

Wow. CBS is really whoring up it's Super Bowl pre-game show. I don't think I've ever seen such blatant product placement in a sports show. The first hour was presented by the new Eddie Murphy NORBIT - which means footage from the film was intercut with clips of the Colts and the Bears in the open.

Stuff like that has been happening for quite a while, but I still hate it.

Hour two was presented by Pizza Hut, which resulted in James Brown, Dan Marino and company actually eating a Cheesy Bites pizza from their desks.

I know commercial sponsorships are an important part of the broadcast, but this year, I think maybe CBS has gone too far.

As for the game - well, the last time the Bears played in the Super Bowl, Walter Peyton got a ring - his only one. This year, the Bears are back, but it's Peyton MANNING who's getting the gold.

My guess - Colts 27, Bears 10.